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The importance of Customer satisfaction

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Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation. Customer satisfaction is important because it provides marketers and business owners with Read more

The Importance of a Feasibility Study

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Feasibility studies are focused and specific. They start with question -- asking whether the idea, event or action is a viable solution -- and force you to focus solely on that question to the Read more

The Elements of a Good Feasibility Study

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A Feasibility Study is a formal project document that shows results of the analysis, research and evaluation of a proposed project and determines if this project is technically feasible, cost-effective and profitable. The primary Read more

Why to Conduct Feasibility Study?

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A feasibility study looks at the viability of an idea with an emphasis on identifying potential problems and attempts to answer one main question: Will the idea work and should you proceed with it? Read more

UAE SMEs, start-ups drive economic diversification

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Economic diversification, through reducing dependence on oil revenues, is the only path to success in the UAE’s corporate ecosystem. Small and Medium Enterprises (SMEs) and start-ups, which are considered the backbone of any economy, Read more

Dubai and Startups

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Ahlan Wa Sahlan, fellow traveller! Welcome to the glorious city of gold and glitter. Caution; what may seem like an easy business elsewhere in the world, may not seem easy here.  Nothing to be Read more