Think Positive Research

Market Research

Market Intelligence


  • With research to back you up, you can make decisions more confidently, whether you want to open a second location or invest in new technology.
  • Market positioning and segmentation are the two most important factors for new product launches whereas market location can make or break your sales. Whether to startup a new business, explore new frontiers or revive existing sales – market research gives you the answer without any assumptions, greatly minimizing risks by planning ahead.
  • A SWOT analysis and a business plan can greatly benefit your organization. Think positive provides bespoke reports for companies wishing to conduct business in the Middle East.


How and why?

The techniques we deploy are all geared up towards making research an engaging and activating experience. We allow participants to engage with us anytime, anywhere, breaking the boundaries of time and place (online, telephone, face to face interviews).

34Online – with a population of more than 7 billion around the world and about 9 million in the UAE, we aim at covering a wide range of respondents specific to the survey by choosing the right research technique. The CAWI method has opened doors to conduct research anywhere in the world – where internet penetration and user response is available.

35Telephone – our CATI methods regularly help link together to clients with round-the-clock global coverage. A telephone induced survey helps record conversations and to clarify information then and there.

18Face to face – most of our field-forces are either CAPI enabled (Computer Assisted Personal Interviewing), using PDA’s for electronic data collection, or both. A face to face interview also helps to decipher expressions and has a more honest input comparatively.

Implied Methods

37Data Collection

  • Field Audits
  • Accuracy monitoring
  • Questionnaire Design
  • Questionnaire Coding

38Interviewing – Method

  • CAWI – Computer assisted Web Interviews
  • Mail Questionnaires / Surveys
  • One-on-One / In-Depth recorded interviews
  • CATI – Computer assisted telephonic interviews
  • CAPI – Computer assisted Personal Interviews

39Market Research

  • Quantitative Research
  • Qualitative Research
  • Hybrid Research – combination of qualitative and quantitative techniques
  • Secondary Research – Desk Research
  • Focus Groups