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Got Any Questions?
GENERAL FAQS
Got Any Questions?
FAQs help answer common questions about our market research services, methodologies, and how we support businesses with online surveys, feasibility studies, and market analysis.
At Think Positive, a leading market research company in the UAE, we provide insights that drive data-backed decisions. Whether you’re curious about our research process, participant recruitment, or the benefits of different methodologies, our Frequently Asked Questions section has you covered.
Explore our FAQs to find the information you need, or contact us for personalized assistance!
- 1 What does a market research company do?
- A market research company helps businesses gather and analyze data to make informed decisions about their industry, competitors, and target audience.
- 2 How does a market research company conduct research on the market?
- A market research company uses various methods such as surveys, interviews, mystery shopping, and data analytics to assess market trends and customer preferences.
- 3 What is the difference between qualitative and quantitative data in market research?
- Qualitative data focuses on opinions, motivations, and customer experiences through interviews and focus groups. Quantitative data involves numerical analysis using surveys, statistical tools, and structured questionnaires.
- 4 How can a feasibility study help a business before launching a new product?
- A feasibility study evaluates market demand, competition, costs, and potential risks to determine if a product or service has a high chance of success.
- 1 What is the role of mystery shopping in market research?
- Mystery shopping helps businesses evaluate customer service, pricing strategies, and overall consumer experience by using anonymous shoppers.
- 1 How can customer research companies improve brand performance?
- Customer research companies help brands understand their target audience, identify pain points, and develop customer-focused strategies to enhance engagement and loyalty.
- 1 What industries benefit the most from market research?
- Industries such as retail, healthcare, finance, technology, real estate, and hospitality benefit from market research to refine their strategies and improve customer experience.
- 2 How long does a typical market research project take?
- The duration varies based on project scope but typically ranges from a few weeks to several months, depending on the depth of research required.
- 3 How can market research help businesses make data-driven decisions?
- Market research provides businesses with factual insights about customer preferences, market trends, and competition, enabling strategic decision-making.
- 4 How does a feasibility study minimize business risks?
- A feasibility study helps identify potential risks, market demand, and financial viability before investing in a new venture, reducing uncertainty.