Gain a comprehensive understanding of your target audience through personalized interactions. In-Depth Interviews (IDIs) stand out as a popular qualitative research methodology, renowned for establishing a strong connection between the interviewer and the participant.

IDIs are often conducted with influential industry figures and key stakeholders, enabling the collection of deep, insightful data. These interviews can be carried out in various settings, including in-person (at the respondent’s workplace, home, or a neutral facility), over the phone, or via digital platforms.

Typically lasting between 60 to 90 minutes, depending on the complexity and scope of the questions, IDIs allow for the collection of detailed and nuanced feedback. This approach provides a direct line to your audience’s perspectives, enhancing your understanding and guiding your strategic decisions effectively.