Obtain Authentic Insights through Group Discussions and One-to-One Interactions

A focus group discussion involves bringing together individuals with similar backgrounds or experiences to discuss specific topics of interest. These discussions capture a diverse range of experiences, opinions, beliefs, and values.

In-Depth Interviews (IDIs) are another common qualitative methodology. They facilitate rapport between the respondent and the moderator, making them effective for gathering in-depth insights. IDIs typically involve key industry experts and stakeholders from various sectors.

Both IDIs and group discussions typically last 60 to 90 minutes, depending on the agenda and the depth of questions. These methods offer valuable opportunities to delve into topics thoroughly and extract meaningful insights.