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March 10, 2025
Understanding Customer Behavior Through Market Research
Customer behavior plays an important role in building a successful business. It shapes market trends, influences how they purchase, and makes or breaks products and services. For instance, why people go for one brand over another, how they react with a company, and what drives them to buy are important for companies to stay…
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Author SCO
March 3, 2025
Competitive Analysis: How to Identify and Outperform Your Competitors
Competitive analysis can help a business ascertain competitive trends. The summary of this analysis is to view competitors from an angle, adjust possible actions or strategies against them and seize market opportunities they might be missing. Without a holistic competitive analysis, businesses struggle to understand industry trends, buyer behavior and market positioning. It will,…
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Author SCO
January 24, 2025
Leveraging Market Research for Effective Product Launches in the UAE
Market research in UAE is essential when launching a new product in the country’s diverse and competitive market, requiring detailed planning and sharp strategic insight to ensure success. By understanding the preferences of your consumers, the prevailing trends within your industry and the differentiator strategies adopted by your competitors, you will ensure a smooth,…
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