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May 27, 2025
The Role of Focus Groups in Understanding Consumer Preferences
Focus groups are the most effective tool a company can use to learn about customer behavior. They bring a group of preselected individuals and sit them down together to talk about their opinions, emotions, and thoughts on a product, service, or idea. This allows companies to discover what their customers really need and how they…
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Author SCO
January 27, 2025
Customer Insights Are Redefining the Future of Digital Payment Systems in the UAE: Top Trends
Customer insights are driving an era of transformation in digital payments in the UAE, evolving ever faster. Truly comprehending the thought process, feelings and behavior of consumers, businesses strive to further refine their strategies for emerging demand in seamless, secure and convenient means of payment. Market leaders focus on customer behavioral insight to shape…
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