Emerging Trends in Market Research: What to Expect in 2025 and Beyond
Trends in market research have widened for rapid change, engulfing both technology and consumer behavior. Today’s businesses do not only want to work out what the target audience thinks; they want speed, intelligence, and effectiveness to know the processes. Traditional means will not be sufficient anymore. Companies that want to keep their competitiveness must…
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Author SCO
How to Conduct Effective B2B Market Research?
B2B market research occupies an important seat in the strategy call of a business in deciding whether to inform its decisions and thereby remain relevant. This research differs in focus from consumer-based studies in that it talks about trends, customer needs and other market dynamics in a B2B context. Essentially, a good study should be…
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