Augment your crucial decision-making process by tapping into millions of opinions through global surveys. Phone surveys, also known as Computer-Assisted Telephone Interviews (CATI), stand as one of the most widely used quantitative research methods following online surveys.
During CATI interviews, a computer presents the questionnaire to the interviewer, who records responses via the keyboard in line with pre-coded options on the screen. This method ensures precision and uniformity by guiding respondents through the questionnaire automatically based on their answers, thereby eliminating human error and guaranteeing the correct questions are posed.
By harnessing CATI, you can efficiently amass valuable insights from respondents worldwide, empowering your decision-making with comprehensive data analysis for informed strategies and actions.
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