With research to back you up, you can make decisions more confidently, whether you want to open a second location or invest in new technology.
Market positioning and segmentation are the two most important factors for new product launches whereas market location can make or break your sales. Whether to startup a new business, explore new frontiers or revive existing sales – market research gives you the answer without any assumptions, greatly minimizing risks by planning ahead.
A SWOT analysis and a business plan can greatly benefit your organization. Think positive provides bespoke reports for companies wishing to conduct business in the Middle East.
The techniques we deploy are all geared up towards making research an engaging and activating experience. We allow participants to engage with us anytime, anywhere, breaking the boundaries of time and place (online, telephone, face to face interviews).
with a population of more than 7 billion around the world and about 9 million in the UAE, we aim at covering a wide range of respondents specific to the survey by choosing the right research technique. The CAWI method has opened doors to conduct research anywhere in the world – where internet penetration and user response is available.
most of our field-forces are either CAPI enabled (Computer Assisted Personal Interviewing), using PDA’s for electronic data collection, or both. A face to face interview also helps to decipher expressions and has a more honest input comparatively.
Our CATI methods regularly help link together to clients with round-the-clock global coverage. A telephone induced survey helps record conversations and to clarify information then and there.
Field Audits
Accuracy monitoring
Questionnaire Design
Questionnaire Coding
CAWI – Computer assisted Web Interviews
Mail Questionnaires / Surveys
One-on-One / In-Depth recorded interviews
CATI – Computer assisted telephonic interviews
CAPI – Computer assisted Personal Interviews
Quantitative Research
Qualitative Research
Hybrid Research – combination of qualitative and quantitative techniques
Secondary Research – Desk Research
Focus Groups